Another common use of titanium IV oxide is in food coloring. Titanium dioxide is a FDA-approved food additive that is used to enhance the color of various food products. It is commonly used in candies, pastries, and dairy products to create vibrant colors. Titanium dioxide is a safe food additive that is used in small quantities to enhance the visual appeal of food products.

In a review published in 2022 in the journal Archives of Toxicology, researchers found that the ingestion of E171 is a “a definite health risk for consumers and their progeny.” After reviewing dozens of in vivo, ex vivo and in vitro studies on the toxicity of E171, the researchers wrote that two facts must be noted: “First, reprotoxicity studies show that animals of both sexes are impacted by the toxicity of these nanoparticles, underlining the importance of conducting in vivo studies using both male and female animals. Second, human exposure begins in utero via maternal-fetal transfer and continues after birth by breastfeeding. Children are then chronically re-exposed due to their food preferences. To be relevant to the human in vivo situation, experimental studies should therefore consider nanoparticle exposure with respect to the age or life period of the studied population.”

Furthermore, Lomon's R996 grade titanium dioxide is manufactured using advanced production techniques to ensure consistency and quality in every batch. The company's state-of-the-art facilities and rigorous quality control measures guarantee that customers receive a reliable and high-performing product every time.

However, the market could not sustain these high prices and strived for equilibrium, causing the prices to fall. Further, after the complete removal of restrictions, the factories churned out products at a much faster pace than the market offtakes. Hence, the manufacturers reduced their quotations to maintain positive product movement in the market. The spot prices of titanium dioxide averaged around 2264 USD/MT in June’23 in the Chinese market.